Constant Communication of Your Brand

Everything sends a signal. You cannot not communicate.

How do you communicate your message?

Your Personal Appearance
• Clothes & Accessories
• Hair & Grooming
• Posture & Body Language

Your Materials
• Tools of Your Trade
• Business Cards
• Brochures
• Website
• Printed Collateral
• Merchandise

Your Words
Spoken
• Your phone presence
• While delivering service to clients
• While collaborating with your team
• Speaking to groups
• Your outgoing voicemail message
• The voicemails you leave
Written
• All your materials (see above)
• Your email communications

Your Environment
• Location
• Colors & Furnishings
• Maintenance
• Smell

Other Ways…
What are some other ways that you communicate your message?


Inquiry:
What are the signals you are sending? Are they congruent with your intended message?

Remember:
Your brand is not just expressed by externals. It’s expressed by your presence, your tone of voice, the way your body reveals the truth about what you think.